Elizabeth Arden

Elizabeth Arden is a major American cosmetics, skincare and fragrance company that creates skincare products that benefit, not cover, the skin, offering the absolute best new products, packaging and services that women not only need but want. Whether it was the classic Eight Hour Cream, the Blue Grass fragrance or the bold red lipstick, all could be used with the uniforms of women who served in the military during World War II. Elizabeth Arden not only promoted the concept of "total beauty," including diligent skincare, nutrition and fitness, but also prudently practiced the concept of "total beauty" while relentlessly seeking a scientific approach to skincare formulas.