Rapala

Rapala is a manufacturer of fishing lures and other fishing related products. It was founded in Finland in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives for a protective outer coating. He created the lure in order to try and catch a pike. The floating minnow lure later went on to become the first Rapala lure once the company was created. The company produces a similar lure today, with construction of the lure remaining "not much different" from how they were originally built although the core is made from balsa wood instead of cork and covered with paint and lacquer. The original floating minnow, now called the No. 9 floater, is the company's most popular lure.